Mission

Our Mission

Empowering rural communities through access to innovative, affordable, and sustainable financial solutions in a socially responsible manner.
Vision

Our Vision

 Yehu’s Vision is to become the preferred MFI in rural Kenya with a strong social vision of empowering the socio-economically marginalized.
Core Values

Our Core Values

Our Core Values are summarized through the Acronym “LIC”
01
Loyalty (Dedication, trustworthiness)
At YMSL, we shall be loyal and committed to the organization and its business; we shall be dedicated to our work by being faithful to commitments or obligations; Our devotion and constancy to YMSL shall be expressed through our actions and deeds. Our allegiance and fidelity to YMSL will ensure we have a commitment to work together with our customers, shareholders, and stakeholders for the success of YMSL.
02
Integrity (Honesty, truthfulness, trust, respect)
At YMSL, we shall act fairly, ethically, and openly in all we do; show the courage to do and say the right thing; respect of each other and demand that others reciprocate the respect; build trustful working relationships with each other; be accountable for failure as well as success, and not allocate blame. We shall be truthful and honest, act with poise, patient, determined and passionate in what we do and in our interactions with others. We shall consistently and uncompromising adhere to strong moral and ethical principles and values.
03
Commitment (Professionalism, Customer focus, Innovation, Learning)
At YMSL we shall be committed to the founding philosophy of YMSL. We shall always have commitment to our work driven by the need to improve livelihoods of the communities we work with even in the face of adversity. We pledge to commit to our customers through having a customer focus orientation. We shall also commit to collaborate with our stakeholders while working as a team. Our commitment to our customers will be achieved by working as professionals, continuously learning, and innovating new products.
Service Charter

YMSL Service Charter

Our Ten (10) Pledges of Commitment

  1. Your loan request shall be in your account within 24 hours to 7 days depending on the amount applied.
  2. All your enquiries and complaints (if any) shall get response within 24 hours
  3. All our esteemed clients and visitors are treated fairly and with respect. Each one of you is very special to us.
  4. Your first-time loan shall not take more than six weeks after you have registered with us.
  5. Our esteemed clients shall be kept constantly informed in simple and understandable manner to experience the total value of our services in meeting your financial needs
  6. You are a valued lasting friend and partner, we shall uphold you with dignity and honor.
  7. Your prosperity is our vision and goal. We shall offer you financial literacy empowerment as a means of catalyzing your business growth for the fulfillment of your dreams.
  8. Ours is a one stop shop of diversified financial solutions through products and services that meet your specific needs.
  9. We shall listen and hear you; your feedback strengthens our resolve to serve you better.
  10. We deliver on our promise.

Enough Talk, Let’s Uplift The Community Together